ALIVE: Brand uses our experiential client-consumer workshop approach to bring brands to life. Deep level brand exploration requires the extensive use of projective and enabling techniques, but these work best with respondents who are happy and able to take that step into the wackier side of qual!
ALIVE drives high levels of engagement, giving respondents the enthusiasm and confidence to take part in all sorts of weird and wonderful techniques, to build up a clear picture of the brand and inspire all sorts of ideas for where it should go next.
Our client’s brand had received little marketing support for too long and was slipping off the radar. With a particularly qual-resistant audience of traditional, middle-aged men and a fading brand, it took all the excitement of ALIVE sessions with clients, consumers, illustrators & a riot of projective techniques to bring the brand back to life.
What our clients say
“Engage is a key research partner & they really are seen as part of our extended team. They consistently go above & beyond the call of duty. We value their technical research expertise and also their advice which demonstrates that they really understand our business.”