If you haven't seen our Gen Z work you need to! It includes a multi generational exploration of life, brands & consuming.
Headlines ...
Fuelled by technology in all areas of their life Z have never known a world without the internet, their expectations are high – they want it to connect them, entertain them, sell to them and build their digital brand! The digital world is more than a source for information, it’s a way to stay connected to everyone, everywhere, all the time.
Four key themes emerge amongst our Gen Z findings:
1. Gen Z’s are currently at a point of discovery: experiences, interests…and life skills!
2. Making memories and human connections (digital & face to face) are what count
3. They have a pragmatic approach to life: it is what it is, have to make the most of it
4. They are on a quest for truth and authenticity
In our study we explore how Z compare to other generations and what you and your brand should be doing to engage with them.
Our clients tell us it creates reappraisal, sparks ideas and potential opportunities – it’s a great way to kick off explorations into this group
Contact Lyndsay for more information - l.peck@engage-research.com
